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Al Tadamun Microfinance Foundation participated in the forty eighth session of the Cairo International Fair which is the most famous and prestigious international exhibition in the Middle East and Africa where foreign and Egyptian exhibitor participate in the fair. It was held at Cairo Fair Ground in Nasr City, from March 18-27, 2015. A total of about 103 foreign companies and 191 Egyptian companies participated in the event selling different types of products such as; food commodities, shoes, bags, linen, clothes, bakeries, carpets, electronics and household products. The fair was opened by Prime Minister H.E Eng. Ibrahim Mehlab.  Around 1,000,000 visitors attended the event.




Al Tadamun offered its exhibition space to 15 of its clients to give them the opportunity to show-case their products and it was a good selling hub for them. The products that were displayed by Al Tadamun clients were mainly; leather handbags, accessories, garments, children clothes, handicrafts, bed-sheets and bed-covers, home accessories and lamps. Each six clients were given three to four consecutive days to display their products.


All clients agreed that the exhibition was an excellent opportunity to market their products and increase their profit through a new market channel and to expand their network. They showed their willingness to participate again in any up-coming events in the future.


A total of 20 staff members from Al Tadamun were also available during the exhibition at different times to assist the clients. According to the staff, they support the idea of the exhibition since it has positive impression among clients. They are in favor of participating again in upcoming exhibitions and agreed that the presence of Al Tadamun was an added value since it is a good marketing tool to attract new clients.