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The American Chamber of Commerce in Cairo organized a meeting titled “The Moral and Ethical Responsibility of Media and Advertisers” on February 29, 2016 at the Four Seasons Nile Plaza. Guest speaker was Ms. Isaad Younis, who is one of Egypt’s most influential TV hosts. With more than 20 years of experience, Younis worked as a radio broadcaster, actor, script-writer and prominent columnist.  In July 2000, she co-founded Al Arabia Cinema, a current market leader in movie production and distribution. In addition, she hosts Sahebat Al Saada, which is a CBC weekly TV program that promotes Egypt’s culture with simplicity and humor.

During the meeting the following topics were discussed, the role of media in educating an audience, operational changes in media to cater younger generations, the objective of the Sahebat El Saada TV program and its future plans.

The event was attended by a good number of audience in the media business. From Al Tadamun both the Marketing & Communications Director and the Marketing Officer attended the event which was a good platform for networking and finding new opportunities with other participants attending the event.