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Al Tadamun Microfinance Foundation participated in “Buy Egyptian Products” Exhibition that was held at Cairo Fair Ground in Nasr City, from November 27 till December 8, 2014. A total of 64 Egyptian companies participated in the event selling different types of products such as; food commodities, shoes, bags, linen, clothes, bakeries, and household products, all made in Egypt. Around 20,000 visitors attended the event.
Al Tadamun offered its exhibition space to 26 of its clients to give them the opportunity to show-case their products and it was a good selling hub for them. The products that were displayed by Al Tadamun clients were mainly; leather handbags, leather shoes, accessories, garments, children clothes, belly dancing outfits, antiques, handicrafts, party decorations, toys, bed-sheets and bed-covers, table wear and artificial flowers. Each six clients were given two consecutive days to display their products.
All clients agreed that the exhibition was an excellent opportunity to market their products through a new market channel and to expand their network. They showed their willingness to participate again in any up-coming events in the future. Most of the clients were satisfied with their selling outcome during the days given to them to display their products.
A total of 28 staff members from Al Tadamun were also available during the exhibition at different times to assist the clients. According to the staff, they support the idea of the exhibition since it has positive impression among clients. They are in favor of participating again in upcoming exhibitions and agreed that the presence of Al Tadamun was an added value since it is a good marketing tool to attract new clients.

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